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Description
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Use Case
Klaviyo is a leading e-commerce marketing automation platform designed to help retailers drive revenue through AI-powered email and SMS campaigns. It specializes in predictive analytics, automated flows, and personalized recommendations to maximize customer engagement and repeat purchases.
With features like AI Flow Builder, predictive CLV/churn scoring, AI-generated subject lines, and product recommendations, Klaviyo allows Shopify and other e-commerce stores to create data-driven, automated marketing journeys. Retailers can target high-value customers, recover abandoned carts, and optimize campaigns with actionable insights—all from a centralized dashboard.
Key Features
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Predictive Analytics – Forecast customer lifetime value and churn risk.
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AI Flow Builder – Build automated email/SMS sequences with AI templates.
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Product Recommendations – Suggest relevant products to individual customers.
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AI-Generated Subject Lines – Optimize open rates with AI-driven copy.
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Segmentation & Personalization – Target audiences based on predicted behaviors.
Industries
E-commerce, Retail, Shopify Stores, Online Marketplaces, D2C Brands