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Description
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Use Case
Description
Nosto is an AI-powered personalization platform designed for e-commerce businesses. It analyzes browsing behavior, purchase history, and customer interactions to deliver personalized product recommendations across websites, emails, and checkout pages.
By tailoring the shopping journey for each visitor, Nosto helps online stores increase engagement, reduce cart abandonment, and maximize revenue. Its segmentation and analytics features provide actionable insights into customer behavior, enabling businesses to refine their marketing and merchandising strategies.
Key Features
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Product Recommendations – AI-driven personalized suggestions on product pages, carts, and emails.
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Segmentation & Targeting – Build audience groups to deliver tailored experiences.
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Customer Journey Analytics – Track interactions and identify key touchpoints.
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Multi-Platform Integration – Works with Shopify, Magento, WooCommerce, and more.
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Campaign Management – Launch and optimize recommendation campaigns easily.
Industries
E-commerce, Fashion, Retail, Electronics, Beauty, Lifestyle
Use Case
Businesses use Nosto to increase engagement, conversions, and customer loyalty by creating highly personalized shopping experiences. For example, an online fashion retailer can display “Complete the Look” recommendations on product pages, suggest related items in the shopping cart, and follow up with AI-powered product suggestions in post-purchase emails. This not only improves upselling and cross-selling but also reduces cart abandonment. Similarly, lifestyle or consumer goods brands can use behavioral insights from Nosto to design targeted campaigns for new vs. returning customers, ensuring that every shopper feels recognized and valued throughout their journey.